Taylor Swift Reigns as UK’s Live Music Queen in 2024, Eras Tour Sets New Benchmarks.

Taylor Swift has claimed the crown as the UK’s top live music sensation, according to viagogo’s Year in Live Experiences roundup. Her iconic Eras Tour skyrocketed ticket demand by an impressive 196% compared to Liam Gallagher, who secured second place.

As the UK’s leading live event ticket marketplace, viagogo’s data highlights Swift’s unparalleled influence. The Eras Tour, which spans every chapter of her illustrious career, captivated audiences across the UK, cementing her position as the most-viewed artist globally on the platform in 2024.

Top 10 Most In-Demand Artists of 2024:

1. Taylor Swift
2. Liam Gallagher
3. Bruce Springsteen
4. Foo Fighters
5. AC/DC
6. Diljit Dosanjh
7. Take That
8. Olivia Rodrigo
9. Bryson Tiller
10. Massive Attack

While Swift dominated the UK, Liam Gallagher proved Britpop’s enduring appeal, holding strong at number two. Legendary rocker Bruce Springsteen rounded out the top three, showcasing his continued presence in the live music scene. Rock giants Foo Fighters and AC/DC also made the list, reaffirming the genre’s popularity among UK fans.

A standout entry was Punjabi superstar Diljit Dosanjh, whose record-breaking Coachella performance propelled him into the UK’s top 10, particularly popular in cities like Birmingham, Sheffield, and London.

Swift’s Eras Tour not only captivated British fans but also drew audiences from 113 countries. For UK-based Swifties, favorite international destinations included Paris, Amsterdam, Madrid, and Singapore. Notably, 42% of tickets for her UK shows were purchased within a month of the events, with 26% sold in the final week, reflecting her fans’ spontaneity and fervor.

Rising Stars to Watch in 2025

Looking ahead, emerging artists like Charli XCX, Sabrina Carpenter, and Raye are poised to take the spotlight. Charli XCX’s viral Brat Summer trend and Sabrina Carpenter’s chart-topping UK hits have set the stage for their 2025 tours. Meanwhile, Raye, who swept the BRIT Awards and received Grammy nods for My 21st Century Blues, is set to headline major festivals, including All Points East.

The Economic Impact of Live Music

Viagogo’s report underscores the broader economic benefits of live events. In 2024 alone, live music contributed £733 million to local businesses and supported nearly 8,000 jobs in hospitality and retail.

With Taylor Swift leading the charge and a blend of legacy acts and emerging stars, 2025 promises another thrilling chapter for UK music fans.