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ZebBangash emphasizes that music emotionally links India and Pakistan even in these venomous times.

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Sajjad Ahmed
Sajjad Ahmed
Photojournalist / Web Editor

In India, why is Pakistan’s Coke Studio so popular? It’s amazing that Pakistan’s Coke Studio has been able to charm Indian music fans for the last 15 years despite the fabricated hostility between the two countries.

According to ZebBangash, Pakistan’s most popular voice, this week’s Times of India edition called him to explain the phenomenon.

“Where India falls in love with Pakistan again and again” is the title of the book.. One of Coke Studio’s best-known singers, Zeb, provides an in-depth look at the life and times of Pakistani singer-songwriter Faraz, who helped shape the sound of the popular music show. Using a live music platform, she shows how India was captivated by this unusual fusion of traditional and contemporary instruments.

Coke Studio’s foundation was laid by Rohail Hayat’s style and distinctive sound, as Zeb explains. Rather of glamor and commercialism, music seized the spotlight. Audiences throughout India were drawn to the film’s relatability because of its universality.

Finally, Pakistani music could be heard throughout the globe without the need for middlemen thanks to YouTube and thicker cables.

For Indian consumers used to Pakistani music and TV shows, the discovery of a high-quality music platform came as a pleasant surprise. This nostalgia was revived in a more up-to-date form with the launch of Coke Studio.

Coke Studio’s Indian equivalent didn’t succeed because of the cultural background and purpose differences, according to the artist who has donated her voice to Hindi cinema songs.

Sinf-e-OST Aahan’s is sung by her, and she’s also the voice of Pakistan’s most popular fashion businesses. “Love Letters to Kabul” and “Tum Saath Ho,” a duet with actor-singer HaroonShahid, were recently published.

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