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Shah Rukh Khan discusses the “expensive” apparel line Aryan’s pricing.

A supporter poked fun at the high prices of Aryan's streetwear line while discussing the designer's next endeavour.


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Shah Rukh Khan’s acting skills are unparalleled, but he’s also well-known for his charisma and wit. To this day, Bollywood’s King Khan is probably Indian cinema’s biggest star. Pathaan, Khan’s most recent film, was a huge success for Bollywood at a difficult time, and now he’s making headlines for talking to his fans.

The star of “Dilwale” recently answered questions from his followers on Twitter. One admirer commented on the high prices of the streetwear line that Khan’s son Aryan had recently launched. You can get a D’yavol X jacket for between a thousand and two thousand dollars. Please provide jackets in the range of INR 1000–2000 for us to wear at home. We’d have to sell the house to afford the ones that are now on the market.

Khan retorted, “Yeh D’Yavol X wale log mujhe bhi sasti nahi bech rahea. Please help! ( They aren’t even giving me a good deal on their merchandise. I’m going to do something about it!

The eldest Khan child has debuted his very own product, and his dad is even acting in the role of spokesman. Aryan took the helm of the camera for the first time, directing his grandfather as the two showed off their new business. D’YAVOL X is Aryan’s latest high-end streetwear label.

The first drop includes 30 jackets signed by Shah Rukh, the brand’s ambassador, along with two tees, two sweatshirts, three hoodies, and the brand’s Signature X jacket.

Many Indians, however, claim that the collection is out of reach of the country’s average consumer. A t-shirt from the label can cost as much as INR 24,000, while a leather jacket with the company’s characteristic design would run you INR 200,555. According to the India Times, the Swades star’s favorite number is the one found in the price. Aryan’s first collection has sold out despite the high costs.

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