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Poor opening for Badhaai Do starring Rajkummar Rao and Bhumi Pednekar.

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Sajjad Ahmed
Sajjad Ahmed
Photojournalist / Web Editor

Badhaai Do, starring Rajkummar Rao and Bhumi Pednekar, opened slowly at the box office, earning only Rs. 1.65 crore net on Friday. A strong showing this weekend is critical if the movie is to come out on top. The low opening may be ascribed to issues including a controversial topic, competition from new OTT releases, the most famous of which is Gehraiyaan, and minimal promotion.

Since the Omicron variety of Covid-19 was widely distributed, the picture was doomed from the start because of the lack of regular releases. This hasn’t occurred since the Omicron form of Covid-19 spread since a movie like Badhaai Do relies more on walk-in audiences.

Although the film’s specialized demographic might have benefitted from an OTT distribution, it was decided to distribute it in theaters instead by the film’s producers. After the release of Ajith Kumar and Alia Bhatt starrer Valimai and Sanjay Leela Bhansali and H Vinoth directorial Gangubai Kathiawadi, the box office is set to get rolling from the end of February, with a constant flow of movies till Eid and possibly even longer.

Badhaai Do’s second day is off to a stronger start than the first, and a net take of something in the neighborhood of Rs. 2.5 million is projected. Sunday should do better than Friday and Saturday since the next day is Valentine’s Day, which means more people will be out and about in the evenings.

For viewers, there seems to be an abundance of alternatives to pick from in the film release schedule. With the release of Ravi Teja’s Khiladi, we have another one this week. In part because of the publication delay, it did not fare well on its first day of release.

 

BADHAAI DO BUDGET : Its overall budget is 45 Crores, which is more than the 30 Crores budget of the first Badhaai Ho, which was released in 2010.

Production cost: 35 Crores including interest cost & 10 Crores for Advertising

The film Badhaai Do will be shown in 2000 theaters throughout India.

To be considered a hit, Badhaai Do has to earn at least 60 Crores.

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