As Israeli violence in Gaza and the West Bank kills over 18,000 people, global calls for a full ceasefire grow. Celebrities and internet personalities are leveraging their followings to promote resisting Israel’s genocide by filming it on social media.
Internet users criticized Zara for using images of Palestinian corpses and devastation in its advertising campaign. After the incident, many called for a boycott of the apparel line against Israel and its corporate partners.
Pakistani actress Sanam Saeed criticized Zara on Instagram Story. Sanam reiterated the brand boycott by sharing a news report about the incident. “We are not helpless,” the 38-year-old began the overlaying text. We can make a difference and hit back! That should end Zara for everyone!” Sanam wrote a direct plea.
Sajal Aly, from Ishq-e-Laa, also supported the demand and posted a reel on her Instagram Story criticizing the quick fashion label. Zara, shame on you,” the actor wrote.
After pro-Palestine campaigners called for a boycott, Zara removed an ad campaign showing mannequins with missing limbs and white statues from the home page of their website and app on Monday.
Zara’s owner, Inditex, claimed the adjustment was part of its content refreshment process. It did not address boycott calls but stated the ‘Atelier’ collection was created in July and photographed in September.
The fashion label stated days after the controversy, “Unfortunately, some consumers were offended by these photographs, which have now been removed, and saw something other than what was intended. Zara regrets such misunderstanding and reiterates our respect for everyone.”