The Know Collective, an activist group, has created an alternative Super Bowl advertisement depicting the casualties and devastation resulting from Israel’s actions in Gaza. This response comes after the Israeli government secured a primetime slot during the US Super Bowl to draw attention to the situation of ‘captives’ in Gaza.
The Know Collective’s advertisement carries a message: “To all the fathers that have been killed by the [Israeli military] for over 120 days, we vow to bring you justice.” Omar Suleiman, President of the Yaqeen Institute for Islamic Research in the US, shared this information on X, emphasizing the group’s efforts to shed light on the human toll of the conflict. “Here is the #GazasuperBowlAd you should’ve seen”.
One of the advertisements aired during the Super Bowl states, “To all the fathers held in captivity by Hamas for over 120 days. We vow to bring you home.” The cost of running a single Super Bowl advertisement is approximately $7 million. This is part of a series of ads released by Israel’s National Public Diplomacy Directorate leading up to the Super Bowl.