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Friday, December 4, 2020

Fashion Brand Hugo Boss Orders Sportswear From Pakistan for The First Time

German fashion giant Hugo Boss has given its first order of sportswear to a Pakistani company.

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This was revealed by Advisor to the Prime Minister on Commerce and Investment, Abdul Razak Dawood through Twitter. He noted that this was due to the effort of Pakistan Readymade Garments Manufacturers and Exporters Association (PRGMEA) for holding the 35th IAF Convention in November last year.

It is the need of the hour for Pakistan to pursue a ‘Make in Pakistan’ policy and rapid industrialization for substituting the imports and enhancing our exports’.

This was said by Advisor to the Prime Minister, Abdul Razak Dawood, in a meeting with a delegation of Chambers of Commerce and Industry at the Ministry of Commerce last week.

The readymade garment industry is one of the more important small-scale industries in Pakistan with a large demand for its products both at home and abroad.

Sajjad Ahmed
Sajjad Ahmed
Photojournalist / Web Editor

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