Aishwarya Rai Bachchan has been announced as the new global brand ambassador for JW Marriott, a luxury hospitality brand under Marriott Bonvoy’s portfolio of over 30 hotel brands. The partnership will support JW Marriott’s global “Stay in the Moment” campaign, which highlights mindful travel, wellness, and meaningful experiences.
Sharing her excitement about the collaboration, Aishwarya said that travel has always been a significant part of both her personal and professional life. She noted that the most memorable journeys are often those spent fully present with loved ones, adding that JW Marriott’s philosophy of embracing the moment resonates deeply with her values.
Recognized worldwide for her contributions to cinema, fashion, philanthropy, and cultural initiatives, Aishwarya brings a strong international presence to the luxury hotel brand. JW Marriott believes her authenticity, elegance, and global influence perfectly reflect the brand’s focus on luxury, well-being, and purposeful travel.
Bruce Rohr, Vice President and Global Brand Leader of JW Marriott, praised Aishwarya’s warmth and credibility, describing her as an ideal representative of the brand. He emphasized that her thoughtful approach aligns with the way modern travelers seek intentional and meaningful connections during their journeys.
As part of the collaboration, Aishwarya Rai Bachchan will appear in JW Marriott’s global marketing campaigns across digital, film, and media platforms. The partnership also underscores the brand’s continued commitment to the Indian market while strengthening its international “Stay in the Moment” initiative.